Amnesty International

To commemorate 50 years of human rights advocacy, Amnesty International USA collaborated with Threespot in 2011 to rejuvenate its website. Partnering with developers Jackson River, we restructured over 40,000 pages, prioritizing urgent campaigns with compelling messaging and a bold aesthetic aligned with Amnesty’s global rebranding. The revamped site, recognized with both a Webby and an AIGA 50 DC award, balanced seriousness with uplifting visuals, resonating with Amnesty’s audience.