Bill and Melinda Gates Foundation

The Gates Foundation sought to enhance their website without a complete overhaul, favoring an incremental yet impactful approach. Collaborating with Threespot over 18 months, strategic enhancements were made, such as refining site navigation, restructuring regional offices, and updating the Get Involved section. Research-driven suggestions improved content across the site, with some changes affecting structure and others refining content strategy. Additionally, Threespot assisted in launching email campaigns, fostering a culture of continuous improvement within the Foundation’s digital strategy.