National Public Radio

In the summer of 2007, NPR enlisted Threespot to create dynamic maps displaying presidential, senate, house, and gubernatorial election outcomes alongside historical and predictive data. To balance the evolving requirements with NPR’s editorial agenda, we adopted a flexible approach to this work. A dedicated team continuously adapted the maps to match NPR’s shifting priorities, ensuring that NPR remained a top source for moment-to-moment online election coverage. The resulting Election 2008 microsite, featuring the maps, earned recognition from and was used heavily by the Democratic National Committee during the primaries from strategic analysis.