UNICEF

In 2013, UNICEF USA, the U.S. national committee for UNICEF, sought to simplify and amplify its mission to strengthen connections and spur action for children’s welfare. Recognizing the need for a more resonant brand and focused digital strategy, Threespot crafted a comprehensive approach that clarified their online brand expression and launched focused campaigns, including aid efforts for the Philippines in the wake of Typhoon Haiyan.