Women for Women International

In mid-2019, Women for Women International (WfWI) expanded their empowerment program for female survivors of war to women living in conflict zones. As part of this strategic pivot, they enlisted Threespot to research and engage international audiences and craft a brand story, strategy, and revised visual identity to help them better appeal to a new generation of supporters. The new narrative and revitalized identity proudly emphasized the transformative power of women.